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How Desire Paths can Transform your Branding and Public Relations
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There’s a new mobile gaming champ in town and it’s not the iPhone 16 Pro [Video]

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Personalization Strategies using AI

Apple is no longer the lion of mobile chipset performance. Given the leaked Galaxy S25 series benchmarks of its Snapdragon 8 Gen 4 processor, it is not even the tiger. Now, however, it has become clear that it is only the one-trick leopard that just runs fast for shorter bursts.

Enough with the big cat references but, somewhere along the quest for ravishing AI calculations, Apple lost the crown of the fastest CPU and GPU gun in the Wild Silicon West. This, however, might have been a deliberate strategy on the part of Apple, as today’s mobile chipsets are way too powerful for anything an app or a game may throw at them.

Until recently, Apple was willing to pull ahead of the Qualcomms and MediaTeks of this world, riding on a steady supply of the highest quality wafers hence clock frequencies, as well as customized GPU designs. Now that everyone is …

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