The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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AI Can Fix Banking’s Customer Disconnect [Video]

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AI Behavioral Targeting

Digital banking has distanced customers from their banks, eroding personal connections once forged in branches. This gap is costing banks billions in lost opportunities and weakened relationships.

But AI could reignite connections between banks and their customers. Micronotes AI is helping banks understand customer needs and offer helpful information based on their actions or situation, creating new opportunities for relationship building.

In the latest episode of The Disruption Is Now, host Greg Matusky sits down with Devon Kinkead, founder and CEO of Micronotes AI, to discuss the best opportunities for implementing AI in banking. They explore why not every problem requires machine learning, the importance of understanding AI tools, and how targeted AI applications can improve customer engagement and trust.

Watch now: 

Key takeaways

Banks are losing touch with customers 

As banking services shift online, the personal connections that once existed between banks and their customers are fading. Devon pointed out that younger generations don’t even understand the concept of …

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