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Chicken Big Mac panned on social media: ‘Bland’ [Video]

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Interactive and Immersive Marketing

Social media users are less than thrilled with the release of the “highly anticipated” Chicken Big Mac at McDonald’s. 

The Chicken Big Mac, officially released on October 10, features two chicken patties in place of the beef patties normally found in a Big Mac. 

“With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,” Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, said in a press release. 

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The Chicken Big Mac has been available at some international McDonald’s locations, but it had never been widely released in the United States. 

Yet when the sandwich hit menus this week, social media users appeared largely disappointed. 

“I regret to inform you that the chicken Big Mac is very mediocre,” said …

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