Short-form media, AI and marketing to the modern consumer | Matt Britton [Video]

The latest episode of the podcast is a special one. Following a brilliant F**K the Formula event in NYC earlier this year, we thought we’d bring you a sneak peek into our keynote interview with bestselling author, marketer and consumer expert, Matt Britton.

In this episode, Matt and Journey Further US CEO, Duncan Smith, discuss the evolving landscape of modern marketing, emphasizing the shift from traditional long-form content to more engaging, bite-sized formats. Matt highlights the importance of understanding consumer needs and leveraging AI for personalized marketing strategies – plus the significance of emotional engagement, authenticity in branding, and the necessity of data-driven strategies.

Breakdown ✍️
🤖 AI can help personalize marketing by analyzing consumer data
🤝 Emotional engagement is driven by the value offered to consumers.
👋 Authenticity in branding should focus on consumer experience.
🕰️ Marketers should prioritize long-term consumer retention.
🤳 The creator economy is reshaping how brands engage with audiences.
💰 Connecting marketing efforts to business outcomes is essential.
+ much more!

This interview was part of our F**K the Formula event series, held in NYC.

Read more at: https://www.journeyfurther.com/articles/fk-the-formula-how-to-adapt-to-fast-evolving-customer-behavior

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

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Socials 🤳

Follow Matt on LinkedIn: https://www.linkedin.com/in/mattbbritton/
Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

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About 💡

The Marketer’s Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now:

Apple – https://apple.co/36iLQk2
Spotify – https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world’s leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 – Introduction
01:01 – The Role of AI in Marketing
03:28 – Emotional Engagement and Value
05:50 – Authenticity vs. Purpose in Branding
07:13 – The Fragmentation of Brand Experience
08:39 – Data-Driven Marketing Strategies
10:46 – Key Principles for Modern Marketing
14:27 – Adapting to the Creator Economy
15:15 – Connecting Marketing to Business Results