Waldemar Borth Finds “Random” Humor in the Brand Film – Motion design [Video]

Channeling his many years creating corporate brand films, motion designer/AD Waldemar Borth takes a satirical poke at the tropes of the genre by fusing his design and post experience with an array of AI tools.

Waldemar Borth: “I wanted to try out the text to image and image to video AI workflow but I didn’t want to just create a ton of clips without a narrative. Since there are already enough AI sci-fi trailers, I wanted to do a project that might also be a project in my everyday client work.

“So I decided to create a fictional company called Random (including the branding) and make a brand film that is full of cliched and awful corporate phrases. 

“Since there are already enough AI sci-fi trailers, I wanted to do a project that might also be a project in my everyday client work.”

“Because I have done a lot of …