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Innovative Eyewear Launches First-Ever Generative AI Eyewear Fashion Show | PR Newswire [Video]

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AI Marketing

, /PRNewswire/ — Innovative Eyewear (NASDAQ: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer®, and Reebok® brands, today announced the launch of the first generative AI fashion show for eyewear. In this striking digital performance, AI-generated models flaunt the latest real smart eyewear collections from Lucyd, including its collaborative collections with Reebok, Nautica and Eddie Bauer.

In a bold fusion of fashion and technology, the generative AI fashion show exhibits emerging technology to create ultra-realistic models, ushering in what we believe will be a new era for product marketing and immersive visual storytelling. Each virtual model is wearing an actual pair of Lucyd glasses, seamlessly integrated into an entirely AI-generated runway sequence.

A New Era of Fashion Presentation

Watch the full AI fashion show here.

“We believe AI models are the future of product photography and marketing, and are an exciting leap forward in digital advertising,” said Harrison Gross, CEO and cofounder of …

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