Mars Introduces SKITTLES POP’d Freeze-Dried Candy as Newest Innovation | PR Newswire [Video]

SKITTLES POP’d delivers a crispy, crunchy twist on the iconic SKITTLES Original fruity flavors and new SKITTLES Sour Flavors

, /PRNewswire/ — Today, SKITTLES^® is unveiling its latest innovation that features a crispy and crunchy twist on the brand’s classic candy. SKITTLES POP’d blends a unique, crispy texture, with the iconic Original fruity flavors and new Sour flavors to deliver a taste experience for fans like never before.

“At Mars, we’re constantly looking for innovative ways to deliver new experiences to our fans, based on flavor profiles and texture trends that we know consumers are seeking,” said Ro Cheng, Marketing Vice President, Mars Wrigley North America. “SKITTLES POP’d trades SKITTLES’ traditionally chewy lentils for a crispy, crunchy texture that we know our fans are really going to enjoy.”

The latest innovation from SKITTLES will be available in two 5.5oz pack varieties, including SKITTLES POP’d Original, which features the classic flavors Strawberry, Lemon, Lime, Orange and Grape. Fans can …