New AI tools for advertisers [Video]

AI creative studio brings Amazon Ads AI-powered image and video – and in the future, audio – generation capabilities together within a single experience. Advertisers of all sizes and skill levels can use AI creative studio to research, generate, refine, and publish a variety of high-quality ad creatives produced from a single product shot, product page, or existing ad creative.

Within AI creative studio, brands can explore the AI gallery – a content hub that houses examples of re-creatable ad formats, concepts, and designs – to spark inspiration. For example, an advertiser might start by browsing themes and choose something “zen”-inspired. They could then take a product shot of their handmade ceramic mug on a plain white backdrop, replace that backdrop with a captivating image that features the mug in a serene picnic setting against a picturesque prairie background, and add eye-catching motion like wildflowers swaying in the breeze.

Brands …