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Sky and Reel Factory debut new set-top box News M+AD! [Video]

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Interactive and Immersive Marketing

AUCKLAND, Today: Sky New Zealand is promoting its new Sky Box with a fresh TVC, showcasing access to every app alongside Sky’s full content library. The ad offers an immersive first-person experience, taking viewers through dynamic scenes and locations.

Ant Dureau, Interim Chief Customer Officer, Sky New Zealand, says, “One of our key priorities this year is to supercharge the new Sky experience, which is delivered through the new Sky Box.

The TVC starts with an immersive ‘first person’ view of accessing the peak moments that Sky can offer, such as the excitement of an All Blacks rugby match or the glamour of a premiere.”

He adds, “It then seamlessly segues into the amazing sport and entertainment content on Sky and the immersive and engaging UX of the new Sky Box, demonstrating how easy it is to discover and enjoy this content. I love that the TVC brings together all these …

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