Bodega Matarromera blends tradition and tech in search of winemaking excellence [Video]

The family-owned company in Spain strengthens its leap into the cloud, and embraces AI to improve its operational and business processes.

Credit: Bodegas Matarromera

Along the Duero basin in north-central Spain stretches one of the country’s most fruitful wine-producing areas. In every direction are many vineyards, but specifically, near the small town of Valbuena de Duero, is the marquee winery Matarromera, a family-run business that has an additional 11 distributed throughout the country in seven protected designations of origin (PDO).

Inside, during the busy harvest season, it’s easy to see how innovation and technology coexist. First, there’s an artificial vision system that works at an astonishing rate to separate grapes that aren’t suitable, in keeping with size and colour parameters, to make around 150,000 bottles of its highest range of wines. During a typical harvest day, around 20,000 kilos of fruit are processed. 

But according to GM Julio Pinto, investment in tech at …