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Youth voter registration lags, Dems launch Taylor Swift plan [Video]

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AI Behavioral Targeting

As Taylor Swift set to perform in Miami, Fla., Friday, the Democratic National Committee launched a Swift-themed “I Will Vote” campaign targeting youth voters in battleground states.

270 To Win identifies 2024 battleground states as Arizona, Georgia, Michigan, North Carolina, Pennsylvania and Wisconsin.

This push comes just a few weeks after data from the Center for Information and Research on Civic Engagement and Learning (CIRCLE) at Tufts University indicated that youth voter registration is lagging this year compared to 2020, when current President Joe Biden beat former President Donald Trump. That year, it was up 11 points compared to 2016, when former Secretary of State Hillary Clinton won the popular vote but lost to Trump due to the Electoral College.

Young voters typically cast ballots for Democratic candidates, hence them Democratic push to get them registered.

According to CIRCLE, its analysis of youth voter registration in 34 states showed that most had fewer young people registered to vote as of September 3 …

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