Is the DNCs Taylor Swift campaign powerful or popular by association? [Video]

Political strategists and marketing experts debate whether Kamala Harris’s Swift-themed campaign can genuinely mobilize young voters or whether it’s merely leveraging her star power without delivering deeper, issue-focused messaging.

The Democratic National Committee (DNC) is tapping into pop culture with the launch of its new Taylor Swift-themed ‘I Will Vote’ campaign, supporting Kamala Harris’s presidential bid.

With a blend of political messaging and Swift’s cultural cachet, the initiative aims to reach young voters in battleground states, comprising a Snapchat filter with Swift-related messaging urging voters to be “fearless” on key issues such as reproductive rights and economic opportunities, as well as mobile billboards and ads timed with Swift’s Eras Tour stop in Miami, with messages including “We’re in our Kamala Era.”

Though Swift is not directly involved, her recent endorsement of Harris on Instagram garnered over 11m likes, making it clear that her influence cannot be ignored. But will this …

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