Who is @digital_chadvertising, the ad industrys self-appointed memelord? [Video]

We meet the creator of the popular Instagram account – known for roasting the industry’s most influential players and pumping adland’s rumor mill – at a cafe in San Francisco. Here’s his story.

Amid a proliferation of corporate-inspired meme accounts, the fratty, irreverent @digital_chadvertising sprung up on Instagram in 2019 to poke fun at the ad industry. Its content satirizes marketing and adtech news and trends, client relations and workplace culture – and has won over some 107,000 followers.

In recent years, the account has also become a valuable source of industry gossip. The account’s creator frequently posts screenshots of direct messages from his followers, many of which air out confidential details about forthcoming layoffs at their organization or share insider knowledge.

Building on the hype of his page, the creator sells a range of adland-focused merch, including sweatshirts that draw inspiration from the Pornhub and Supreme logos and a …

Tags Marketing Strategy, Marketing Trends, Social Media Marketing