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How Indias first data protection act will help startups build customer trust [Video]

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AI Behavioral Targeting

In August 2023, the Indian Parliament passed the country’s first data protection act, the Digital Personal Data Protection (DPDP) Act, which establishes a framework for processing of personal data in India. The focus on data protection underscores India’s focus on building a strong data privacy regime – and is an integral part of building a transparent and long-term sustainable organisation of the future, according to EY.

Khaitan & Co senior partner Rajiv Khaitan believes that any startup will need to “create the trust and confidence of its customers… [that] whatever data we hand over to this entity is [to be] kept protected, safe, and used only for the purpose for which it is given”

Speaking to YourStory assistant editor Kanishk Singh at a fireside chat at TechSparks 2024, Khaitan spoke about the legislation around digital data and personal information, and data protection in India. 

Khaitan said under the DPDP Act, a person who submitted their data online needed to have access to …

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