Aspect Ratio tool for Image generator lets advertisers scale creative [Video]

Since the inception of advertising, brands across all industries have grappled with the cost and complexity of developing effective and engaging ad creatives. From understanding what types of ads resonate with customers to creating those ads efficiently and at scale, advertisers have faced numerous challenges.

That is why we are innovating with generative artificial intelligence (AI) to address the big problems advertisers are facing today. Because at Amazon Ads, we know that when we help advertisers create better and more useful ads, we are ultimately helping deliver a better advertising experience for our customers everywhere.

And since the world of generative AI advancement is moving fast, so are we.

Last fall, we launched Image generator, a simple and easy generative AI–powered technology that is designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance. Using the real (non-generative AI) product image, Image generator leverages generative AI to pull insights from product descriptions and reviews to create …