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The Transformative Impact of Generative AI on IT Services, BPO, Software, and Healthcare [Video]

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AI Marketing

Technology Holdings, an award-winning global boutique investment bank dedicated to delivering M&A and capital-raising advisory services to technology services, software, consulting, healthcare life sciences, and business process management companies globally, recently launched its report titled “What Does GenAI REALLY Mean for IT Services, BPO, and Software Companies: A US $549 Billion Opportunity or Threat?

“As many as 91% of the respondents believe that GenAI will significantly boost employee productivity, and 82% see enhanced customer experiences through GenAI integration,” said Venkatesh Mahale, Senior Research Manager at Technology Holdings, while speaking at Cypher 2024. He added that in the BPO sector, GenAI is expected to have the biggest impact, particularly in areas such as automation and advanced analytics.

Speaking about the impact of generative AI in the IT sector, Sriharsha KV, Associate Director at Technology Holdings, said, “IT services today generate approximately one-and-a-half trillion dollars in revenue, a figure expected to double …

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