Is data gravity no longer centered in the cloud? [Video]

AI and other forces are lessening the gravitational pull of public cloud platforms. This trend might be good for enterprises.

Credit: Sergey Ginak

The phenomenon of data gravity moving away from the cloud continues as businesses reassess their cloud strategies. Many now realize that the initial allure of unlimited storage and processing power often comes with unforeseen costs and complications.

Historically, the cloud was championed for its promise of scalability and flexibility. Most enterprises have since encountered a reality starkly different from the marketing hype. Although many companies apply different metrics, the actual costs of operating applications and storing data in the cloud are at least 2.5 times what enterprises had expected.

Stripped of its previously invincible allure, the cloud is experiencing a migration of its own as it is no longer deemed the default destination for data. Respondents in various surveys have pointed to the higher-than-anticipated expenses tied to migrating workloads as a …