How the Ad Council created When You Cant Say It, Play It [Video]

Since the “When You Can’t Say It, Play It” experience launched on April 13, the campaign has received nearly 100 million impressions with 30,000 songs shared in just the first week.¹

“The response has been very positive. Each listen potentially represents a caregiver and their teen having a moment of connection,” Arthur says. “We also saw a powerful response from the media, with news coverage across outlets including Mashable, Ad Age, Adweek, and more. I think that really speaks to how innovative and impactful this experience is.”

When using the tool herself, Arthur was struck by the breadth and complexity that the library of emotions represented. “It’s not just about feeling ‘happy’ or ‘sad’—you can type in complex emotions like ‘disappointed’ or ‘apathetic’ and receive a playlist of songs that speak to that feeling,” Arthur says. ”It really has the power to help open up conversations around a wide range of …