Go Studio and Kennesaw State University Launch Multi-Year Research Project to Improve Consumer Shopping Experience | PR Newswire [Video]

Funded by InComm Payments, KSU researchers and Go Studio innovators will design technology solutions for retailers to analyze how customers interact with in-store displays

,  /PRNewswire/ — Go Studio, the innovation hub of payments technology company InComm Payments, and Kennesaw State University (KSU) today announced the launch of a new research collaboration. The three-year project will connect KSU researchers and Go Studio innovators to create technology solutions that help retail businesses understand and resolve consumer pain points during the in-store shopping experience.

The project’s first year will focus on computer vision, a technology powered by Artificial Intelligence (AI) that analyzes images to identify important information for viewers. The research team, including students led by Dr. Bobin Dengof the Department of Computer Science at the KSU College of Computing and Software Engineering, and Go Studio innovators will design a computer vision solution that specifically studies consumer interactions with in-store gift card aisles, including how shoppers behave while browsing and what emotions …