Elon Musk Sued by ‘Blade Runner 2049’ Producers Over Robotaxi Imagery [Video]

A Hollywood film production company behind Blade Runner 2049 sued Tesla CEO Elon Musk on Monday for using an AI-generated image that allegedly resembles a scene from the 2017 movie to promote Tesla’s new robotaxis.

Alcon Entertainment filed the lawsuit against Musk, Tesla and Warner Bros. Discovery—the movie’s distributor that hosted a October 10 event promoting Tesla’s robotaxis—in U.S. District Court in Los Angeles. The complaint says Alcon denied a request by Musk and the companies to use imagery from Blade Runner 2049 at the event, but Tesla allegedly used artificial intelligence to “do it all anyway.”

During the event, Musk made his way to the stage in a Tesla “Cybercab,” and he then proceeded to reference the science fiction film during his speech. A screen behind Musk showed a man wearing a long coat overlooking a city in ruins, which Alcon says resembles a scene in Blade Runner 2049 when star Ryan Gosling stops at a decimated Las Vegas.

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