The whacky, musical-style spot from director Shushu E Spanier takes aim at people who brag about using machine learning.
Freelance marketplace Fiverr has released an over-the-top musical spot to remind people that AI is only as good as the creatives using it. Titled ‘Nobody Cares,’ it stresses that what is important is the talent using machine learning, how they’re using it and the results it delivers.
Along with jazz hands and singalongs, the tongue-in-cheek ad also features cameos from ‘Corporate Bro’ Ross Pomerantz and Fiverr’s chief executive officer, Micha Kaufman.
Doubling down on its stance, Fiverr has also released its Generative AI Usage Report, which surveyed 3,300 freelancers to shed light on the AI tools they rely on, plus emerging trends, outcomes, challenges and benefits.
According to the analysis, usage of tools such as ChatGPT, Midjourney and Firefly is widespread, with 63% of freelancers now using generative AI – a …
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