This new editorial and events platform explores the intersection of technology and mysticism [Video]

The platform’s design is equally reflective, crafted by London-based design studio Ben Prescott Design (BPD), it mirrors HUWD’sfusion of the organic and the digital perspectives. “I asked for it to feel like a breath of fresh air, to be optimistic without seeming naive,” Anna recalls, discussing her brief to BPD. “We talked extensively about how to visually express the interconnectedness of ideas,” especially those between ancient wisdom, science, mysticism and innovation. “The organic shapes BPD created embody all of these connections,” Anna says, which results in the ethereal-feeling, liquid typographic forms that – courtesy of technologist Ed Lewis – are responsive within digital spaces. The subsequent typeface, Altocumulus, serves as the hero typeface and the wordmark, creating an unconventional, human connection within a tech-focused space. “The organic and connecting shapes in the typeface serve as reflections of the optimistic, fluid intersection of ideas at the heart of everything we’re developing …