Inside the I Know What You Did Last Summer Cheetos Commercial [Video]

Chester Cheetah found himself at the center of a mystery last Halloween. Ahead of the release of the original series I Know What You Did Last Summer, a modern take on the 1973 novel which was also the basis for the cult favorite 1997 film, Cheetos teamed up with Prime Video and Amazon Ads for a full-funnel campaign inspired by the new Amazon Original Series. Prime Video and Cheetos produced a custom digital adin the horror/thriller style of the series. In the video, a young woman walks into her room to discover “I Know What You Did Last Summer” written in an inexplicable orange dust on her mirror (a callback to one of the most memorable moments from the original film and the new series). When she heads downstairs to find the …