DAC Forward – UK English [Video]

DAC, an international full-funnel media agency specializing in Enterprise-to-Local strategies and activation, is proud to announce the launch of its new website and tagline, DAC Forward. With this bold step forward, DAC aims to communicate its full-funnel media capabilities that have driven award winning performance for its clients and earned the title of Integrated Agency of the Year at the US Agency Awards 2024. This announcement follows the launch of IRIS, DAC’s proprietary AI-powered operating system designed to streamline and optimize the creation, execution, and analysis of comprehensive media programs for clients and staff. It integrates cross-platform data, insights, and technology to drive innovation, enhance performance, and deliver unmatched results.

For over 52 years, DAC has propelled forward and remained at the forefront of marketing innovation evolving from its roots in directory advertising to become a leader in digital transformation. As the marketing landscape evolves, DAC is moving forward with a renewed commitment to delivering integrated, full-funnel solutions — a seamless blend of digital and traditional media, technology, creative production, strategy, and data-driven insights. DAC Forward embodies this mission to connect brands with their audiences at every stage of the customer journey, from enterprise right down to the local level.