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How Desire Paths can Transform your Branding and Public Relations
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Chad Kroeger called me in the middle of the night and was cursing me because he couldn’t get the song out of his head. I was like, now you know everyone else felt with How You Remind Me!”: We speak to the Lottery Winners [Video]

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Image Recognition in Marketing
(Image credit: Press)

While there’s often far more to any overnight success story than meets the eye, for the Greater Manchester-hailing Lottery Winners, the journey to fame spanned over a decade of tireless performing at venues around the UK. The four-piece – singer/guitarist Thom Rylance, bassist/co-lead vocalist Katie Lloyd, guitarist Robert Lally and drummer Joe Singleton – gained recognition a whopping 12 years since they formed back in 2008 with the release of their eponymous debut in 2020.

Two further records followed, both of which foregrounded a joyful merger of indie guitar rock with a chart-ready pop sensibility. Thom’s rapid-fire vocal delivery typically coalesces with some of the most vibrant hooks of the last decade.

While the band may have a playful aesthetic and an uplifting sound (see the uber-catchy Burning House and the Frank-Turner featuring Start Again), their lyrical themes often deal with mental health and struggles with anxiety. This is readily apparent on new …

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