The myth of B2B v B2C: its time to call out the bullshit [Video]

The Drum’s editor-in-chief reports from the ANA Masters of Marketing Conference 2024, where the conversation turned to the urgent need to rethink our approach to B2B marketing.

When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday. Well, it’s time we put this tired debate to bed. The notion that B2B marketing is some alien world compared with B2C is, frankly, nonsense. And it’s holding us back from tapping into one of the most exciting areas of marketing today.