Marketing Strategy and Analysis of Haagen-Dazs [Video]

Since its inception, Häagen-Dazsis has been here to turn pure, carefully selected ingredients into outstanding ice cream. The tastes start with four essential ingredients: genuine cream, milk, eggs, and sugar. The most recognizable tastes include only five ingredients: Chocolate, Coffee, Strawberry, and Vanilla. There are no artificial colors or flavors here. There seems nothing unique about this ice cream; however, something is still different about it. To understand the reasons behind Haagen-Dazs’ successful performance, first study the company’s SWOT analysis and marketing strategy.

Mission and Vision Statement

“The most important thing is to make it taste good,” Häagen-Dazs founder Reuben Mattus said. «But the second most important thing was to market it appropriately. “I prided myself on being a marketing man. If you’re the same as everybody else, you’re lost. The number one thing was to get a foreign-sounding name.

When Reuben Mattus founded Haagen-Dazs, his mission was to create the most spectacular ice cream the world had ever tasted, a …