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Process mining is the future of business management, according to Celonis [Video]

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AI Behavioral Targeting

Most businesses and institutions struggle with bottlenecks and inefficient systems, but according to Celonis SE, the solution is process mining.

Process mining is a way of extracting valuable insights by observing an organization’s operations. Celonis’ platform is particularly useful for users trying to prepare their data for artificial intelligence and machine learning models.

“What I found out is that most of the organizations that would buy work for management technology would not use it at all,” said Wil van der Aalst (pictured), chief scientist at Celonis and professor at RWTH Aachen University. “So, they would buy it and not use it because the real processes were more complicated than when people start to model. That gave me the idea to start working on process mining, where you start from the data and you try to [find] out what’s really happening. Because when people say what they are doing, they are very unreliable. “

Van der Aalst spoke with theCUBE Research’s Savannah Peterson and

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