Is Being a Musician Still About Music? DEVIN TOWNSEND Weighs In [Video]

If you are a musician, you are fully aware that nowadays that means juggling more than just notes and melodies. In an era dominated by social media, artists are expected to wear multiple hats, from marketing gurus to full-time content creators. Music, it seems, is just one part of the equation in a career that now demands digital savvy.

Devin Townsend highlighted this shift in a recent interview with Metal Blast. For him, the reality of modern musicianship was startling. “90 percent” of the job, he says, revolves around creating content, not music — a fact that he found “very jarring” early in his career.

Townsend reflected on how his youthful, romanticized vision of the music industry quickly faded (via Guitar.com). “I love and loved music so much that I assume that clearly the foundation for being involved with the music industry is art and emotions and music,” he explains. “It was naive, you know, as a kid. And then …