Driving Innovation in Digital Advertising: Praveen Gujar on the Impact of Generative AI [Video]

Generative AI is no longer a futuristic concept; it is rapidly transforming the digital advertising industry. This technology empowers brands to transcend traditional advertising limitations, crafting personalized, engaging, and contextually relevant ads that seamlessly integrate into consumers’ lives.

A Global Expert in Generative AI and Digital Advertising

Driving this transformation is Praveen Gujar, a globally recognized leader in the application of Generative AI to digital advertising, driving industry-wide transformation through his innovative work across major technology companies. A key focus of Praveen’s work has been helping marketers craft content strategies that deeply resonate with target audiences by building solutions that unify diverse data sources and providing a comprehensive view of buyer behavior and intent. Additionally, Praveen is an expert in developing Generative AI-powered tools that streamline content production, enabling the efficient creation of high-quality, and tailored content at scale. This empowers marketers to deliver the right message at the right time across every stage of the buyer’s journey. Further, Praveen has pioneered AI-powered advisory …