Welcome to the show me the money quarter | Money [Video]

New York (CNN) — Silicon Valley’s biggest names are about to reveal if their massive artificial intelligence investments are paying off or just burning cash. And the timing couldn’t be spookier.

In what some analysts are calling the “show me the money” quarter, most of the major US tech titans will report earnings during Halloween week. Google-parent Alphabet kicks things off Tuesday, followed by Microsoft and Meta on Wednesday. The grand finale comes on Halloween day, when Apple and Amazon report third-quarter results. Nvidia, meanwhile, reports closer to Thanksgiving, on November 20.

“Tech companies have been spending billions on AI like kids in a candy store,” said David Laut, chief investment officer at Abound Financial. “Now investors want to see what they’re getting for their money.”

Earnings season for tech got off to a strong start Wednesday evening when Tesla surprised Wall Street with better-than-expected earnings. The electric vehicle maker managed to boost profits …