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Lights, Emotions, Action: Diwali Ads That Melted Hearts! [Video]

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Video Analysis for Marketing Insights

Diwali, the festival of lights, is a time when India lights up with joy, excitement, and togetherness. And while they celebrate in their own unique way, one aspect that gets to see its own share of shimmers and lights is the marketing and advertising segment. Beyond the shimmering homes and bustling streets, brands join the celebrations by launching campaigns that tap into the emotions and festive spirit of the season. Whether through touching narratives, creativity, or humour, these ads aim to connect deeply with people and spread joy during this special time. And why not? After all, these are also a time for brands to go beyond advertising and make an emotional impact. And amidst the ads that get released year after year, some even go beyond mere promotion to become a memorable part of the festivities, touching hearts and adding warmth to the celebrations. So, let’s look at some …

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