If its brand safety you really want, drop the tech and trust the editors [Video]

From The Guardian to full-service agency Bountiful Cow, Adam Foley has led a colorful career around monetizing news. Foley believes misguided agencies are missing out on quality media.

Every day, sales teams at newsbrands experience a strange dichotomy. People buying print advertising are ringing the phone off the hook, hustling to get their ad placed as near to the front of the paper as possible – main news is where the most coveted ad slots appear. Of course they are. That’s the bit most people read.