Today FM Rolls Out Major Cross Platform Brand Campaign [Video]

The Bauer Media-owned Today FM has launched a major new cross platform advertising campaign to promote the station.

The campaign is rolling out across OOH, social media as well as broadcaster’s on-demand platforms like SKY On Demand, RTE Player, Virgin Media Player and 4OD and will run until the end of the year.

The campaign was created by creative director Aidan Dowling and The Indie List while Piranha Bar produced the animated suite of ads. The media planning and buying is being handled by the GroupM agency Mindshare.

The campaign revolves around a suite of 15 second vignette-style ads and features a mix of retro and contemporary visuals set against entertaining audio clips to showcase shows within Today FM’s prime time line-up including The Ian Dempsey Breakfast Show, Dave Moore, Louise Cantillon, Ray Foley and The Last Word with Matt Cooper.

According to the broadcaster, “the audio within each ad …