University of Otago triples user satisfaction with digital overhaul [Video]

Join us as Hone Paul, Director of Marketing at the University of Otago, shares the university’s journey to revamp their digital presence.

With a rich history dating back to 1869, Otago faced challenges with an outdated CMS and inefficient web experience. Hone discusses overcoming cybersecurity concerns, the importance of audience-focused strategies, and partnering with SQUIZ to implement a modern CMS.

Discover how these changes have improved user experiences, streamlined operations, and set a foundation for future digital innovation.

00:00 Introduction to Otago University
01:22 Challenges with the Old CMS
03:28 Goals for the New Platform
08:13 Choosing the Right Partner
10:12 Discovery and UX Research
14:51 Migration Process
17:38 Current Capabilities and Benefits
31:25 Future Plans and Reflections