What Is Earned Media? Definition, Examples and Benefits [Video]

If you are a business owner, I want you to know that just having a great product is not enough. Brands need to stand out among lots of ads and messages.

Consumers see many promotions every day, making it hard to grab their attention and earn their trust. This is where earned media comes in.

Earned media is the exposure and credibility you get from third-party endorsements, customer reviews, and social media mentions.

It’s the valuable word-of-mouth that can help your brand shine. However, getting earned media requires a strategic approach and real engagement with your audience.

In this article, we’ll look at what earned media is, why it matters, and how you can use it to improve your brand’s visibility and reputation.

What is Earned Media?

Earned media refers to the publicity your brand receives through organic means, rather than paid advertising. This includes mentions in news articles, social media shares, user reviews, …