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Justin Trudeau’s Liberals launching new ad campaign [Video]

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Personalization Strategies using AI

Prime Minister Justin Trudeau faced his caucus for the first time Wednesday since rebuffing calls from two dozen Liberals to resign. He seemed to satiate some MPs’ concerns, with a presentation on party campaign strategy that includes rolling out new ads.

Heading into the meeting, some Liberal MPs were still pushing the idea of a secret ballot vote to put the questions around Trudeau’s leadership to rest.

“I think the question should be asked to the prime minister if he supports a secret ballot, and if not, why not,” Ontario Liberal MP Yvan Baker told reporters.

Others wanted clarity on how Trudeau intends to turn the party’s fortunes around.

“What’s the plan to win the next election?” said Ontario Liberal MP Salma Zahid, when asked what she wanted to hear during Wednesday’s meeting.

Behind closed doors, newly appointed Liberal national campaign director Andrew Bevan presented MPs with the party’s campaign …

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