LeisurUp 2024 | future of experiential retail [Video]

Leisure and experiential activities are playing an increasingly crucial role in revitalising shopping destinations. As consumer expectations shift, physical retail spaces must evolve from transactional venues to dynamic destinations offering immersive experiences.

This trend will be in the spotlight during LeisurUp by MAPIC 2024. Industry leaders will gather in Cannes, France, from 26 – 28 November to explore how leisure can drive foot traffic, energise retail environments, and shape the industry’s future.

We speak to RX France, the organiser of MAPIC, ahead of this year’s events to learn more about this trend and how visitors can gain further insights at LeisurUp 2024.

Francesco Pupillois portfolio director for retail property and big data/AI events at RX France. He introduces the theme of the 29th MAPIC edition, The New Retail Equation: Growing in a Fast-Changing World, explaining how the retail and retail property market is now shaped by a complex equation involving several structural variables that redefine traditional business models. These …