Sinch Survey Reveals Major Gaps in Email Deliverability Despite 78% Recognizing its Importance | PR Newswire [Video]

53% of Senders Ignore Blocklist Monitoring, and 39% Neglect List Hygiene, Risking Deliverability and Customer Engagement

, /PRNewswire/ — Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, today unveiled its much-anticipated 2025 “State of Email Deliverability” report through its email platform, Mailgun. The report analyzes the most pressing challenges, emerging trends, and evolving strategies in email deliverability, offering businesses actionable insights to optimize email performance and reach their audiences more efficiently and effectively.

In the report, Mailgun surveyed over 1,100 email senders across various industries worldwide. Some of the standout findings involve the new sender requirements introduced by Google and Yahoo in 2024, which aim to make email inboxes safer and reduce spam. Lack of compliance with these updated requirements could significantly hinder a sender’s ability to reach users on platforms like Gmail and Yahoo mail. The survey also uncovered that many senders fail …