This beloved brand is opening a ‘chocolate heaven’ megastore in the UK [Video]

M&M World is a popular Leicester Square spot that baffles Londoners — but has been attracting tourists in their droves since 2011.

And now, a new ‘chocolate heaven’ is coming to the West End, which could give it some competition.

Lindt has announced that it will open its very own megastore, and it’s anticipated to be the ultimate immersive experience.

Currently, Lindt is largely sold at supermarkets, with pick n mix concessions in some Sainsbury’s stores.

There are also 14 quaint shops in the UK, including in Greenwich and the Wembley Designer Outlet.

They are relatively small stores, selling similar products to those you get during your food shop. But its new upcoming store is on a much grander scale, and it’s promising to be a ‘unique’ and ‘enchanting experience’ for UK sweet tooths.

In a statement, Lindt & Sprüngli D2C and e-commerce director for UK and Ireland, Faythe King, said: ‘We are thrilled to bring the exquisite …