How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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Google adds Gemini AI to its Maps, Waze apps NBC Boston [Video]

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AI Content Generation and Curation

Google Maps is heading down a new road steered by artificial intelligence.

The shift announced Thursday will bring more of the revolutionary AI technology that Google already has been baking into its dominant search engine to the digital maps service that the internet company launched nearly 20 years ago as part of its efforts to expand into new frontiers.

Google Maps recently surpassed 2 billion monthly users worldwide for the first time, a milestone that illustrates how dependent people have become on the service’s directions during their daily commutes and excursions to new places. With the introduction of Google’s AI-powered Gemini technology, the maps are now being set up to become entertainment guides in addition to navigational tools.

Starting this week in the U.S. only, users will be able to converse with Google Maps to ask for tips on things to do around specific spots in a neighborhood or city and receive lists of restaurants, bars and other nearby attractions that include …

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