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Parents trust AI more than doctors for childrens health advice, study finds [Video]

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AI Behavioral Targeting

Artificial intelligence is gaining more of parents’ trust than actual doctors.

That’s according to a new study from the University of Kansas Life Span Institute, which found that parents seeking information on their children’s health are turning to AI more than human health care professionals.

The research, published in the Journal of Pediatric Psychology, also revealed that parents rate AI-generated text as “credible, moral and trustworthy.”

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More than 100 parents ranging from 18 to 65 years old were asked to rate text generated by either a human doctor or ChatGPT (the AI chatbot made by OpenAI) under the supervision of an expert.

The study concluded that ChatGPT is “capable of impacting behavioral intentions for medication, sleep and diet decision-making.” 

There was also “little distinction” between ChatGPT and the experts on benchmarks of perceived morality, trustworthiness, expertise, accuracy and reliance, the study found.

But when differences were seen, ChatGPT’s responses were rated higher in trustworthiness and accuracy, with participants saying …

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