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How Big Tech intends to power AI’s thirst for energy [Video]

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AI Behavioral Targeting

Industrial chiller at Yotta Data Services Pvt. data center, in Navi Mumbai, India, on Thursday, Mar. 14, 2024.

Bloomberg | Bloomberg | Getty Images

A huge upswing in the number of data centers worldwide shows no signs of slowing down, prompting Big Tech to consider how best to power the artificial intelligence revolution.

Some of the options on the table include a pivot to nuclear, liquid cooling for data centers and quantum computing.

Critics, however, have said that as the pace of efficiency gains in electricity use slows, tech giants should recognize the cost of the generative AI boom across the whole supply chain — and let go of the “move fast and break things” narrative.

“The actual environmental cost is quite hidden at the moment. It is just subsidized by the fact that tech companies need to get a product and a buy-in,” Somya Joshi, head of division: global agendas, climate and systems at the …

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