Artificial Intelligence at Intuit Two Use Cases [Video]

Intuit, the financial software powerhouse behind popular tools like TurboTax and QuickBooks, acquired Credit Karma in 2020 for approximately $1.7 billion. Intuit’s mission is to power prosperity globally by offering innovative solutions that help individuals and small businesses manage their finances effectively. 

Operating across the United States, Canada, and the United Kingdom, Intuit reported over $1 billion in revenue for Credit Karma in 2019, a 20% increase from the previous year. With over 100 million members, Credit Karma, as a subsidiary of Intuit, provides users with access to personalized financial recommendations, free credit scores, and credit reports. 

Through the integration of AI technology, Credit Karma continues to empower users to make smarter financial decisions, aligning with Intuit’s broader vision of enabling financial health and success for its customers.

This article examines two AI use cases at Intuit that speak to the close relationship between the advanced technologies company’s core business goals: 

• Personalized financial …