To build business value, leverage your companys data with AI [Video]

Can training LLMs with proprietary data give you a competitive advantage?

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Although we live in an increasingly data-driven world, most companies don’t operate data-driven business models. The virtuous circle of network effects driving the success of enterprises like Alphabet, Meta, and Amazon aren’t available to organizations selling traditional products and services. However, the tools to get more from the proprietary data you generate from everyday business processes are becoming widely accessible, and could help your company develop a competitive edge.

As markets become more competitive, building a defensible moat from data can make all the difference. McKinsey estimates that leveraging internal data for sales and marketing insights can result in above-average market growth and increases of 15 to 25% in EBITDA. LLMs offer a new and unique way to extract this value, and training them on proprietary data to achieve specific business objectives could transform many companies.

Data quality outstrips quantity

As AI guru …