How LinkedIn grew its brand by reminding people its more than just a job site [Video]

Winning gold at The Drum Awards for Advertising in the Professional Services category is LinkedIn with a campaign that highlighted the expertise within its community of one billion members. Here is the award-winning case study.

LinkedIn exists to create economic opportunity for every member of the global workforce. We don’t just help professionals find a new job like Indeed, Zip Recruiter and CareerBuilder. We help them get better at their current one and effectively navigate a fulfilling career. Realizing our vision has never been more critical than it is today. After all, with today’s technology and AI-driven disruption, even if you’re not changing your job, your job is changing on you. The proverbial career ladder of previous generations has been replaced by an interminable maze. Navigating this career complexity has become more challenging than ever. But before we could lend a hand to our members, we first needed to change …