This B2B campaign achieved a 30% increase in C-Suite engagement for Pegasystems [Video]

Winning The Drum Awards for B2B in the Content category was Brand Impact Group and client Pegasystems for a campaign called ‘Therapy’. Here is the award-winning case study.

Pegasystems has a great story to tell the banking sector – the problem was that they weren’t really telling it. Banks have a huge opportunity to improve how they communicate with their customers on what, for many, is their biggest source of concern – their finances. However, very few actually succeed at this, causing friction, negativity, mistrust and, in some cases, resulting in the relationship breaking down altogether and the customer leaving.