Boost and measure interactivity across more streaming TV video ad supply

This launch unlocks interactivity across expanded supply, which can help boost performance for your ads. Additionally, you get measurement in DSP campaign manager and report center.

We have streamlined the metrics for interactivity under the ‘Video’ category. Three metrics – Interactive Impressions, Notification Opens, and Notification Clicks will be available under the ‘Video’ category in Campaign, Inventory, Geography, Audience, and Technology dimension drop downs.

We have also added these three metrics in the ‘Video’ category in ‘customize columns’ in to Advertisers, Orders, Line Items, Creatives, and Performance Report page levels. While these metrics will not be default metrics, they can be selected from ‘customize columns’.