Borderlands Movie May Have Bombed, But It Still Helped Sell More Games [Video]

There’s no sugarcoating the Borderlands movie’s success–specifically the lack thereof–at the box office this year. Even Take-Two Interactive CEO Strauss Zelnick knows the “film was disappointing,” but there is a silver lining: The action flick led to an uptick in Borderlands video game sales.

During a company earnings call, Zelnick touched on the Borderlands movie, which earned a shockingly low amount of money after a month in theaters. “Even though the film was disappointing, it actually benefited our catalog sales. So that is a sign that making a movie or a television show based on our very high-quality IP can drive catalog sales, and that can be a good thing,” said Zelnick.

This isn’t the first time Zelnick has commented on the Borderlands movie. After reviews panned it upon release, the Take-Two CEO asked people to “give the film a …