3 Ways to Drive Go-to-Market (GTM) Efficiency Through Increased Productivity [Video]

Driving GTM efficiency was the focus of this year’s annual planning webinar series. Optimizing your GTM strategy for efficiency is essential for success, as is recognizing the impact of productivity.  

Productivity is boosted when teams better anticipate buyer behaviors, streamline processes, and respond effectively to market changes. As a sales leader, it’s crucial to develop a strategy that prioritizes increasing productivity for overall success. The final webinar in the annual planning series focuses on Commercial Efficiency to Increase Productivity. 

Watch the Webinar.

Productivity Limitations 

According to SBI research, seller productivity is flattening primarily due to increased buyer friction and hesitation. In today’s business landscape, buyers are more cautious than ever, often taking longer to make a purchase decision. This is largely because the number of stakeholders involved in deals is not only growing but they are joining and leaving the buying process at multiple stages. Deals are subjected to heightened scrutiny against the offerings, with …